CrowdRiff, a platform for visual storytelling and content strategy, is a service I’ve used on client projects. They recently released a 2025 trends report that’s full of actionable insights. While the report is aimed at destination marketers, the takeaways are just as relevant for business owners and creatives looking to stay ahead in 2025.
Here’s what stood out: Meta ads are still one of the best ways to get results, Instagram Reels is where organic content gets the most attention, and audiences are trending toward real, relatable content over flashy influencer campaigns. These trends are a reminder to focus on what’s working and keep your strategies grounded in authenticity.