It’s the Super Bowl for commercials, too. IMO, Nike’s So Win was the spot this year. “You can’t win” spoke in a no-BS way to the now—unfair labels, misinterpretations, and moving goalposts. “So win” carries weight because it doesn’t ask permission, it just asserts reality. The wins are stacking up—undeniable, whether anyone acknowledges them or not. Who better to embody and deliver that message than the women pushing through and winning on their own terms? What a time to see it, respect it, and back it!
Wieden+Kennedy—the same agency behind Dream Crazy w/ Colin Kaepernick—stuck the landing again with this one. You may not know their name, but you’ve felt their work. And I’ll be watching all parties involved, supporting and, of course, winning.